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Research papers

What advertisers expect from TV audience research and what they actually get

There still appears to be a lack of feedback from the users of TV audience data to the providers of such data. This talk should help to further reduce that gap, in line with efforts of the WFA with EBU. There have been major changes in the needs over...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Thomas Neumann
Company: Procter & Gamble
June 15, 1991
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Citation

Neumann, T. (1991a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-advertisers-expect-from-tv-audience-research-and-what-they-actually-get-3790


Research papers

TV viewing in a multichannel environment

Although Ireland is a small country it has a complex television environment. Irish homes can be placed into three different groups depending on their levels of channel choice; 2 station homes, 6 station homes, and 10+ station homes. This paper begins...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Tom Harper
June 15, 1991
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Citation

Harper, T. (1991a, June 15). TV viewing in a multichannel environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-viewing-in-a-multichannel-environment